Our passion and mission is to create effective & approachable plant-based skincare that doesn’t cost the earth.

100% plant-based power

Our mission is to take the confusion out of skincare and our approach to our formulations is simple: we look to research and clinical studies to determine which ingredients we do and don’t include.


what’s in

Cutting edge active ingredients : We only use scientifically proven ingredients with heavily backed up claims, regulations and research to prove its effect.

Plant-based power : We believe that the same ingredients which are good for your body are also great for your skin

what’s not

We do not formulate with ingredients which have been clinically shown to be toxic, carcinogenic or irritants that compromise the health of your skin. Our approach is based in science & being 100% transparent.

Rosehip Oil, Squalane, Vitamin E, Aloe Vera Juice, Salicylic Acid, Glycolic Acid, Rose Water, Hyaluronic Acid, Gluconolactone, Pentapeptide, Resveratrol, Green Tea Extract

Sulfates, Phthalates, EDTA, BPA, Mineral oil, Drying alcohols, Parabens, Fragrance, Artificial colorants & flavors, All 1400 EU banned ingredients (p.s. US only bans 11), Formaldehyde releasers, Animal derived ingredients, Microplastics

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British made
Women owned
100% Plant-based power
Never tested on animals
Bottlers & pumps made of Ocean Waste Plastic
Certified Plastic Neutral