About Us

“Simple, affordable, vegan skincare that doesn’t cost the earth & seriously WORKS.”

Our mission

Our Mission...

Our passion and mission is to create effective & approachable plant-based skincare that doesn’t cost the earth.

We were tired of being recommended 10-20 different products with confusing multi-step skincare regimes. The skincare market was either flooded with expensive products with ingredients that were questionable for humans and the planet or clean products that didn’t deliver the promised results.

We all want the same thing—a simple, affordable, clean skincare regime and an edited line of luxurious products that doesn’t cost the earth that seriously WORK.

Learn more about our formulas here

What we're about...

Serious skincare made approachable.

Powerful actives based on proven science.

Plant based with no nasties & fragrance.

Earth loving packaging & formulas.

British Beauty - skincare proudly 100% UK Made.

Sustainability

Our love for the planet and being sustainable is at the core of everything we do. We believe that being socially responsible and having a positive environmental impact is just as important for us as making clinically active skincare products that are proven to work.

Great skincare should not come at a cost to our planet and it’s our mission to try to find new ways to achieve a more sustainable future for both the environment and the beauty industry. Learn more here.

Upcycled Packaging

Our partnership

Certified Plastic Neutral

We are certified Plastic Neutral. We enable the removal of one ocean-bound plastic product for every one we sell. That means each purchase will carry a zero plastic footprint, always.

Ocean Waste Plastic in our bottles & pumps

Our bottles and pumps are made from Ocean Waste Plastic (OWP) which are plastic waste collected in and around the Java Sea and recycled into sustainable new packaging.

UPCYCLED PACKAGING

We use upcycled packaging where possible whether its Post Consumer Recycled Plastics or Sugarcane Polyethylene tubes which are derived from discarded sugarcane pulp.

OUR partnership

Our partnership with rePurpose Global also allows us to empower marginalized waste workers worldwide who may otherwise struggle to secure formal employment.

Packaging

We acknowledge we are part of the problem. And we need to do better.

Our industry is overdue for a clean-up. We’re a part of that change.

Our clean, cruelty-free, plant-based formulas are just the start. What they’re packaged in matters for our planet, too. It’s no secret that 95% of plastic packaging is only used once + that 5 trillion pieces have ended up in our oceans. Learn more here.

OWP

Sugarcane Polyethylene

Glass

Ocean Waste Plastic

OWP is post consumer recycled plastic derived from plastic waste, collected by local fishermen in and around the Java Sea and rivers in Jakarta, and handed over to relevant local authorities to be recycled into new, sustainable packaging. OWP production emits 75% fewer greenhouse gases than virgin plastic. We use OWP in our bottles and pumps.

Sugarcane Polyethylene

This durable bioplastic that we use for our tubes are created from upcycled material from the sugar industry. The sugarcane plant is crushed for its high concentrate sugar juice that’s used for human consumption, at which point it is usually discarded, despite the fact that it still has subsequent crushings of weaker sugar that can’t be used for consumption. It is this substance that is used to produce ethanol and in turn, a fossil-fuel free plastic. Due to sugarcane’s ability to capture high levels of Co2, the production of the sugarcane polyethylene is carbon neutral. This material is recyclable.

Glass

We use glass for all our serums due to its high recyclability. We print directly onto glass using biodegradable plant-based inks that don’t interfere with the recycling process.

Ingredients

Our mission is to take the confusion out of skincare and our approach to our formulations is simple: we look to research and clinical studies to determine which ingredients we do and don’t include. Learn more here.

We only use scientifically proven ingredients with heavily backed up claims, regulations and research to prove its effect

Our formulations are 100% vegan. We believe that the same ingredients which are good for your body are also great for your skin.

We're not just about formulating with one hero ingredient, we believe in the power of synergy of multiple active ingredients that work harmoniously to deliver powerful and effective results.