Why Your skin NEEDS Niacinamide

There’s a new wonder ingredient making waves in the beauty industry at the moment, and its name is Niacinamide. Glossy magazines and beauty bloggers seem to have just discovered it this year, but we’ve been using Niacinamide in our sheet masks since Beautaniq Beauty was born. As the rest of the world catches on, we figured it was time to give you the lowdown on its skin-saving properties.

So what is Niacinamide, and what does it do for our skin?

Niacinamide is a water-soluble vitamin which is also known as Vitamin B3 - a vitamin that’s essential for our skin health, but which our skin can’t naturally produce. It’s a skincare all-rounder and has beautifying benefits for skin of all ages. To put it simply: Niacinamide protects skin from the bad stuff, and helps it retain the good! 

Five big skincare benefits of Niacinamide

Lightens discolouration 

Skincare products which incorporate Niacinamide will reduce pigmentation and brighten skin because the ingredient slows down the transfer of melanin to your skin’s epidermis. This makes Niacinamide super effective for anyone struggling with age spots or discolouration caused by UVA rays.

Improves elasticity

Niacinamide stimulates microcirculation in the skin and makes it look more youthful and plump. The ingredient has a resurfacing effect and works to shrink enlarged pores, which results in more elasticity. In turn, skin looks more even-toned and smoother - always a good look, right?

Helps skin retain moisture

Niacinamide strengthens your skin’s natural barrier on a cellular level. This means it helps defend against environmental aggressors, UV rays, pollution and other irritants - which all damage your skin. Your epidermal barrier naturally weakens as you age, but Niacinamide boosts barrier function by increasing ceramide production, to aid better moisture-retention and improve overall skin structure.

Soothes inflammation

When applied to skin, Niacinamide acts as an anti-inflammatory and is ultra effective in soothing conditions such as acne and pigmentation. It also helps speed up the repair of skin suffering from damage by environmental aggressors. Niacinamide is even suitable for use on sensitive skin. We can almost hear you sensitive-skinned ladies cheering!

Has anti-ageing powers

Niacinamide increases cellular energy, improving cell turnover, microcirculation and antioxidant protection – which all helps slow skin ageing. There is also research to suggest that it helps boost your skin’s natural collagen production, which results in firmer, plumper skin. 

Sold on the skin-saving powers of Niacinamide? Us too!